2nd generation · Yejeon Media / Avex Trax
シューアイ / 슈아이
SHU-I debuted in Korea and then spent most of their working life in Japan, which makes them a border case between two industries.
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Inseok, Changhyun, Hyungjun, Minho and Jinseok built the later catalogue around events, live shows and Japanese-language releases.
Come here if you are interested in the groups that quietly relocated rather than the ones that toured.
インソク인석 · InseokView in Japaneseチャンヒョン창현 · ChanghyunView in Japaneseヒョンジュン형준 · HyungjunView in Japaneseミンホ민호 · MinhoView in Japaneseジンソク진석 · JinseokView in Japanese| Members | Birth date | Blood type | MBTI | Nationality | ||
|---|---|---|---|---|---|---|
| インソク | 1988-02-19 | 38 | 178cm | A | Not disclosed | South Korea |
| チャンヒョン | 1988-06-09 | 38 | 181cm | A | Not disclosed | South Korea |
| ヒョンジュン | 1989-01-26 | 37 | 173cm | B | Not disclosed | South Korea |
| ミンホ | 1989-02-01 | 37 | 178cm | O | Not disclosed | South Korea |
| ジンソク | 1991-01-22 | 35 | 176cm | B | Not disclosed | South Korea |
Ages are as of 2026-09-17.
Follow a few songs from the starting point to the group's current sound.
Bomb Bomb Bomb MVBomb Bomb Bomb is the Korean debut and the loudest thing in the catalogue.
Smile For Me MVSmile For Me belongs to the Japanese years and is the friendliest of the three.
Summer Sweet MVSummer Sweet is the bright one made for the audience that stayed.Verified English shopping links are not yet available.
SHU-I is Inseok, Changhyun, Hyungjun, Minho and Jinseok, a boy group that debuted in Korea on September 11, 2009. The start was Bomb Bomb Bomb from Yejeon Media, after which the centre of gravity moved to the Japanese market through Avex Trax. They sit right on the border between K-pop and J-pop: a Korean debut whose main battleground was Japan, which is a very second-generation way to move.
Bomb Bomb Bomb gives the early Korean colour, and Smile For Me opens the door to the Japanese years. Move on to Summer Sweet and Hitori Jime and the bright dance pop and the easy choreography come forward. This was a group built on live shows, release events and fan meetings, and that closeness to the room, rather than to the screen, seeps into the recordings.
Japanese singles ran one after another from 2011 into 2012, and by 2013 the brighter late songs were lined up, So In LUV among them alongside another Japanese title. Several years of activity closed in 2015, and what remains is followed through official videos, one release at a time. Bomb Bomb Bomb, then Smile For Me, then So In LUV covers the early Korean colour, the doorway into Japan and the brightness of the last years.
Editors' take Bomb Bomb Bomb / Smile For Me / So In LUV — the core of a run from a Korean debut into Japanese activity, in three songs from a Yejeon Media / Avex Trax five-piece.
No. 24 of 210 groups with recorded activity in Japan (top 11%)
The denominator is the 210 groups, out of 525 covered by KPOP DISCOVER, whose raw score reaches at least one point. The score adds 10 points per Japanese-market release, 3 per Japan-related track, 12 per member from Japan, and 8 per official Japanese account. Japanese-market releases carry the most weight because they are the most direct evidence of activity; related tracks add track-level detail; members from Japan stand for Japanese-language communication and continuity; official accounts stand for a permanent point of contact. The weights are an editorial judgement, not a statistical optimisation, and the ranking tracks release volume in Japan closely. Source: releases, tracks, members, and official links recorded by KPOP DISCOVER (updated 2026-09-17).
How this score is calculated →View in Japanese
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