2nd generation · Trophy Entertainment / Yedang Entertainment
チチ / 치치
CHI-CHI started noisy and bright in 2011 and spent much of the run moving between Korea and Japan.

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The line-up began at seven and settled around Semi, A-zi, Boreum, Sui and Shine; nothing charted big, but the run fills in a gap in the period.
Come here if you are reconstructing the short-lived girl groups of the early 2010s.
セミ세미 · SemiView in Japanese
アジ아지 · A-ziView in Japanese
ボルム보름 · BoreumView in Japanese
スイ수이 · SuiView in Japanese
シャイン샤인 · ShineView in Japanese| Members | Birth date | Blood type | MBTI | Nationality | ||
|---|---|---|---|---|---|---|
| セミ | 1991-09-14 | 35 | 165cm | A | Not disclosed | South Korea |
| アジ | 1992-11-20 | 33 | 164cm | B | Not disclosed | South Korea |
| ボルム | 1993-05-12 | 33 | 163cm | O | Not disclosed | South Korea |
| スイ | 1994-10-05 | 31 | 162cm | A | Not disclosed | South Korea |
| シャイン | 1995-03-26 | 31 | 161cm | AB | Not disclosed | South Korea |
Ages are as of 2026-09-17.
Follow a few songs from the starting point to the group's current sound.
Don't Play Around MVDon't Play Around is the debut and carries the noise of its moment.
Love Is Energy MVLove Is Energy is the brightest comeback single and the most representative.
Longer MVLonger turns toward the singing and closes out the run.Verified English shopping links are not yet available.
CHI-CHI debuted in March 2011 with backing from Trophy Entertainment and the Yedang side. The line started as seven, and after changes to the roster the later run continued with Semi, A-zi, Boreum, Sui and Shine. There is no large chart hit here, yet when the history of short-run girl groups in the early 2010s comes up the name belongs on the same shelf as C-REAL and Blady.
Three songs give a clear view. The debut Don't Play Around is bright dance pop, catching the early image and the size of the line at once. Longer, released in July 2011, shows a calmer sound and a more vocal-leaning expression than the debut. Love Is Energy from June 2012 is the late signature work after Shine joined, swinging back towards pop while showing the drive that followed the change. Playing them in order is enough to see how much moved in a short time.
A Japanese-language version came out in 2012, leaving a thread into that market. Group activity ended in 2013, and the members moved on to solo work or to other fields. Even after the split, television appearances by A-zi in 2020 kept the route back to the group alive, and as of 2024 the songs Don't Play Around, Longer and Love Is Energy remain the axis for looking back. Don't Play Around, then Longer, then Love Is Energy runs from the heat of the debut period through the change of sound to the brightness of the later line.
Editors' take Don't Play Around / Longer / Love Is Energy — two years from the Korean debut to the move into Japan, traced in three songs by a Trophy Entertainment five-piece.
No. 146 of 210 groups with recorded activity in Japan (top 70%)
The denominator is the 210 groups, out of 525 covered by KPOP DISCOVER, whose raw score reaches at least one point. The score adds 10 points per Japanese-market release, 3 per Japan-related track, 12 per member from Japan, and 8 per official Japanese account. Japanese-market releases carry the most weight because they are the most direct evidence of activity; related tracks add track-level detail; members from Japan stand for Japanese-language communication and continuity; official accounts stand for a permanent point of contact. The weights are an editorial judgement, not a statistical optimisation, and the ranking tracks release volume in Japan closely. Source: releases, tracks, members, and official links recorded by KPOP DISCOVER (updated 2026-09-17).
How this score is calculated →View in Japanese