2nd generation · Trophy Entertainment / Yedang Entertainment

CHI-CHI

チチ / 치치

CHI-CHI started noisy and bright in 2011 and spent much of the run moving between Korea and Japan.

  • 2011DebutMar 18, 2011
  • 5Members
  • 2thGeneration
  • Chi-Chi HolicFandom
Don't Play Around / Official MV

Last updated:

01

In 30 seconds: CHI-CHI

The line-up began at seven and settled around Semi, A-zi, Boreum, Sui and Shine; nothing charted big, but the run fills in a gap in the period.

Come here if you are reconstructing the short-lived girl groups of the early 2010s.

02

Key facts

Group name
CHI-CHI
Reading / Hangul
チチ / 치치
Company
Trophy Entertainment / Yedang Entertainment
Debut date
March 18, 2011
Days active
655 days (1 years, 9 months)
Final activity date
2013
Debut song
Don't Play Around
Generation
2nd generation
Fandom name
Chi-Chi Holic(チチホリック)
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Member guide

Profile comparison

MembersBirth dateBlood typeMBTINationality
セミ1991-09-1435165cmANot disclosedSouth Korea
アジ1992-11-2033164cmBNot disclosedSouth Korea
ボルム1993-05-1233163cmONot disclosedSouth Korea
スイ1994-10-0531162cmANot disclosedSouth Korea
シャイン1995-03-2631161cmABNot disclosedSouth Korea

Ages are as of 2026-09-17.

Selected releases

04

Start here

Follow a few songs from the starting point to the group's current sound.

Love Is Energy artwork

June 29, 2012 · Single

Love Is Energy

View the full discography →
View all official videos →View in Japanese
05

From debut to now

  • 2011
    Debuting as a group in the Trophy Entertainment and Yedang orbit, activity began with Don't Play Around.
  • 2012
    A Japanese single carried the move into Japan, and Love Is Energy showed the later run as a five-member line that included the new member Shine.
  • 2013
    Group activity closed after a short period, and the members moved into solo work or other fields.
  • 2020
    Television appearances by A-zi and other member news keep open a way back to CHI-CHI itself.
  • 2024
    Centred on Don't Play Around, Longer and Love Is Energy, they are looked back on as a short-run group of the early 2010s.
06

Key achievements

Key milestones

2011Debut with Don't Play AroundAs the Korean debut song, it set the starting point for the bright dance pop of CHI-CHI.
2012Japanese debut with the Japanese singleA Japanese single came out through Tokuma Japan Communications, leaving a route into that market despite the short run.
2012Love Is Energy opens the later five-member runMade after Shine joined, it is the main entry to a later CHI-CHI that differs from the early one.
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Official links

Official site

Official social accounts and platforms

Shopping guide

Verified English shopping links are not yet available.

12

KPOP DISCOVER's CHI-CHI note

CHI-CHI debuted in March 2011 with backing from Trophy Entertainment and the Yedang side. The line started as seven, and after changes to the roster the later run continued with Semi, A-zi, Boreum, Sui and Shine. There is no large chart hit here, yet when the history of short-run girl groups in the early 2010s comes up the name belongs on the same shelf as C-REAL and Blady.

Three songs give a clear view. The debut Don't Play Around is bright dance pop, catching the early image and the size of the line at once. Longer, released in July 2011, shows a calmer sound and a more vocal-leaning expression than the debut. Love Is Energy from June 2012 is the late signature work after Shine joined, swinging back towards pop while showing the drive that followed the change. Playing them in order is enough to see how much moved in a short time.

A Japanese-language version came out in 2012, leaving a thread into that market. Group activity ended in 2013, and the members moved on to solo work or to other fields. Even after the split, television appearances by A-zi in 2020 kept the route back to the group alive, and as of 2024 the songs Don't Play Around, Longer and Love Is Energy remain the axis for looking back. Don't Play Around, then Longer, then Love Is Energy runs from the heat of the debut period through the change of sound to the brightness of the later line.

Editors' take Don't Play Around / Longer / Love Is Energy — two years from the Korean debut to the move into Japan, traced in three songs by a Trophy Entertainment five-piece.

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Japan activity score

KPOP DISCOVER original metric
No. 146/ 210 groups

No. 146 of 210 groups with recorded activity in Japan (top 70%)

  • 1Japanese releases
  • 3Japan-related tracks
  • 0Members from Japan
  • 1Official Japanese accounts

The denominator is the 210 groups, out of 525 covered by KPOP DISCOVER, whose raw score reaches at least one point. The score adds 10 points per Japanese-market release, 3 per Japan-related track, 12 per member from Japan, and 8 per official Japanese account. Japanese-market releases carry the most weight because they are the most direct evidence of activity; related tracks add track-level detail; members from Japan stand for Japanese-language communication and continuity; official accounts stand for a permanent point of contact. The weights are an editorial judgement, not a statistical optimisation, and the ranking tracks release volume in Japan closely. Source: releases, tracks, members, and official links recorded by KPOP DISCOVER (updated 2026-09-17).

How this score is calculated →View in Japanese

Frequently asked questions

What defines CHI-CHI?
The line-up began at seven and settled around Semi, A-zi, Boreum, Sui and Shine; nothing charted big, but the run fills in a gap in the period.
Why should a new listener start with CHI-CHI?
Come here if you are reconstructing the short-lived girl groups of the early 2010s.
Which songs should a new listener try first?
Start with Don't Play Around, Love Is Energy, Longer, then continue to the official video index.