KPOP Meaning
Yeokjuhaeng, a "chart reverse run," is the Korean term for a song that rises up the charts long after its release. The National Institute of Korean Language's open dictionary defines it as a song or book climbing back into the top rankings some time after release, without fixing how long. Melon's operator, Kakao Entertainment, uses the phrase in its own documents. A notable example is "Rollin'" by BBGIRLS, then called Brave Girls: released in 2017, it took off after a YouTube video posted on February 24, 2021, and topped the real-time charts of Melon, Genie, FLO and Bugs together on March 11, 2021.
Usage
Used for late bloomers: "the song climbed back to No. 1." Mention what set it off, such as a viral video.
Examples
In context
Sources
- Urimalsaem (National Institute of Korean Language): chart reverse run
What we checked
Urimalsaem (National Institute of Korean Language): chart reverse run
- Kakao Entertainment: 6th Melon Chart advisory meeting
What we checked
Kakao Entertainment: 6th Melon Chart advisory meeting
- Newsis: Brave Girls "Rollin'" tops four services (March 11, 2021)
What we checked
Newsis: Brave Girls "Rollin'" tops four services (March 11, 2021)
- Seoul Shinmun: "Rollin'" climbs back four years on (March 5, 2021)
What we checked
Seoul Shinmun: "Rollin'" climbs back four years on (March 5, 2021)
- The Korea Herald (Yonhap): "Rollin'" hits No. 1 four years after release (March 10, 2021)
What we checked
The Korea Herald (Yonhap): "Rollin'" hits No. 1 four years after release (March 10, 2021)