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K-pop glossary

24-hour Views

How many times a music video is watched in its first 24 hours.

Category: Charts and records

Also known as: 24-hour view record

Last updated

Meaning

Twenty-four-hour views measure how many times a music video is watched in the first day after release, and YouTube announces these records on its official blog. BTS's "Dynamite" set the all-time mark with 101.1 million views in 24 hours, and "Butter" beat it with 108.2 million, a record set on May 22, 2021, that Guinness World Records certifies as the most-viewed YouTube music video in 24 hours. Among solo K-pop artists, Guinness lists LISA's "LALISA" at 73.6 million. Numbers can take a while to update in the first hours, and YouTube changed how views are counted on August 24, 2026.

Usage

Used when a comeback MV breaks a launch-day record. Say which record and whose announcement you are citing, since categories differ.

Examples

  • Butter — The MV drew 108.2 million views in its first 24 hours, a record set on May 22, 2021, and certified by Guinness World Records.
  • LALISA — Holds the Guinness World Records title for most-viewed YouTube music video in 24 hours by a solo K-pop artist, with 73.6 million views.

In context

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Sources