3rd generation · DSP Media

KARD

カード / 카드

KARD are two men and two women working in latin, dancehall and dance production, which almost nobody in Korean pop has sustained.

  • 2017DebutJul 19, 2017
  • 4Members
  • 3thGeneration
  • Hidden KardFandom
Don't Recall / Official MV

Last updated:

01

In 30 seconds: KARD

J.Seph, BM, Somin and Jiwoo drew an audience across the Americas before the official debut and have kept it since.

Pick this for a mixed line-up where the vocal trade-offs are the whole design rather than a novelty.

02

Key facts

Group name
KARD
Reading / Hangul
カード / 카드
Company
DSP Media
Debut date
July 19, 2017
Days active
3,347 days (9 years, 1 months)
Debut song
Hola Hola
Generation
3rd generation
Fandom name
Hidden Kard(ヒドゥンカード)
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Member guide

Profile comparison

MembersBirth dateBlood typeMBTINationality
ジェイセフ1992-06-2134Not disclosedNot disclosedSouth Korea
ビーエム1992-10-2033Not disclosedNot disclosedUnited States · South Korea
ソミン1996-08-2230Not disclosedNot disclosedSouth Korea
ジウ1996-10-0429Not disclosedNot disclosedSouth Korea

Ages are as of 2026-09-17.

Selected releases

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Start here

Follow a few songs from the starting point to the group's current sound.

'Where to Now? : Nowhere' artwork

August 4, 2026 · Album

'Where to Now? : Nowhere'

View the full discography →
View all official videos →
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From debut to now

  • 2016
    Even before the formal debut, the back-and-forth of men and women and a groove aimed abroad were already on show.
  • 2017
    An early catalogue holding Don't Recall, Rumor and Hola Hola built a way in that leaned Latin.
  • 2019
    Hard EDM and mythic imagery turned the stage-facing appeal of KARD into a signature song.
  • 2020
    The picture widened to a group that could handle heavy bass and a darker face, not the Latin side alone.
  • 2022
    Back to four after military service, they pushed the bright dancehall line to the front again.
  • 2023
    Grown-up imagery together with a Performance Video became the signature route into recent KARD.
  • 2024
    Where To Now? (Part.1 : Yellow Light) showed a light face made for summer.
  • 2025
    The 8th mini album DRIFT and the music video and Performance routes for Touch renewed how the 2000s feel and the co-ed dancing are shown.
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Key achievements

Key milestones

2017Reaction from abroad arrived before the formal debutReleasing Oh NaNa, Don't Recall and Rumor back to back built a way in for K-pop fans abroad before the debut.
2019Dumb Litty became the signature performance songStrong imagery, styling and dancing made it a signature song that sticks even for someone seeing KARD for the first time.
2025DRIFT reached the 8th mini albumThe music video and Performance Video for Touch show the most recent work of a long-running group through both the release and the footage.

Verified information

Verified English information is not yet available for this section.

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Official links

Official site

Official social accounts and platforms

Shopping guide

Verified English shopping links are not yet available.

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KPOP DISCOVER's KARD note

KARD is a co-ed group at DSP Media in which J.Seph, BM, Somin and Jiwoo — two men and two women — move as a single unit. Songs put out before the July 2017 debut had already spread widely abroad, reaching K-pop listeners across North and South America especially fast. True to a name that means 4 cards, the members are placed so that each covers for the others, and combining male and female voices and movement sits at the core.

For a first listen, Don't Recall, Hola Hola, Dumb Litty and ICKY make the route, 4 tracks in order. Don't Recall is the Latin-leaning groove that pulled in overseas fans in the pre-debut period, Hola Hola the bright pop line of the formal debut, Dumb Litty a track with more dancehall and street texture, and ICKY a recent signature work that rebuilds the male and female exchange from a grown-up angle. None of them can be called a girl group record or a boy group record, and the mixed lineup works as a necessity of the sound.

After military service the four came together on the 2022 album Re: and set out the bright dancehall line once more. Where To Now? (Part.1 : Yellow Light) in 2024 showed a light summer pop, and Touch, the title track of the 8th mini album DRIFT, updated where they stand in 2025. Holding on to the early co-ed groove across such a long run is the strength of KARD, and Don't Recall, then Dumb Litty, then ICKY gives the groove that won people abroad, the street texture and the grown-up exchange.

Editors' take Don't Recall / Dumb Litty / ICKY — Latin, dancehall and a grown-up groove across 3 songs, from a co-ed 4-piece at DSP Media.

Frequently asked questions

What defines KARD?
J.Seph, BM, Somin and Jiwoo drew an audience across the Americas before the official debut and have kept it since.
Why should a new listener start with KARD?
Pick this for a mixed line-up where the vocal trade-offs are the whole design rather than a novelty.
Which songs should a new listener try first?
Start with Don't Recall, Dumb Litty, Ring The Alarm, then continue to the official video index.