KPOP 3rd generation · DSP Media
KARD
カード / 카드
KARD are two men and two women working in latin, dancehall and dance production, which almost nobody in Korean pop has sustained.
- 2017DebutJul 19, 2017
- 4Members
- 3thGeneration
- Hidden KardFandom
Last updated:
01
In 30 seconds: KARD
J.Seph, BM, Somin and Jiwoo drew an audience across the Americas before the official debut and have kept it since.
Pick this for a mixed line-up where the vocal trade-offs are the whole design rather than a novelty.
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Key facts
- Group name
- KARD
- Reading / Hangul
- カード / 카드
- Company
- DSP Media
- Debut date
- July 19, 2017
- Days active
- 3,391 days (9 years, 3 months)
- Debut song
- Hola Hola
- Generation
- 3rd generation
- Fandom name
- Hidden Kard(ヒドゥンカード)
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Member guide
Profile comparison
| Members | Birth date | Blood type | MBTI | Nationality | ||
|---|---|---|---|---|---|---|
| ジェイセフ | 1992-06-21 | 34 | Not disclosed | Not disclosed | South Korea | |
| ビーエム | 1992-10-20 | 34 | Not disclosed | Not disclosed | United States · South Korea | |
| ソミン | 1996-08-22 | 30 | Not disclosed | Not disclosed | South Korea | |
| ジウ | 1996-10-04 | 30 | Not disclosed | Not disclosed | South Korea |
Ages are as of 2026-10-31.
Selected releases
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Start here
Follow a few songs from the starting point to the group's current sound.
'Where to Now? : Nowhere'
Don't Recall MVDon't Recall came before the official debut and already fixed the group's colour.
Dumb Litty MVDumb Litty is the hardest of the singles and the best look at the performance side.
Ring The Alarm MVRing The Alarm is where the latin and dancehall side is most audible.MVView in JapaneseDance PracticeView in JapanesePerformanceView in JapaneseLiveView in JapaneseStageView in JapaneseAudioView in Japanese
View all official videos →05
From debut to now
- 2016Even before the formal debut, the back-and-forth of men and women and a groove aimed abroad were already on show.
- 2017An early catalogue holding Don't Recall, Rumor and Hola Hola built a way in that leaned Latin.
- 2019Hard EDM and mythic imagery turned the stage-facing appeal of KARD into a signature song.
- 2020The picture widened to a group that could handle heavy bass and a darker face, not the Latin side alone.
- 2022Back to four after military service, they pushed the bright dancehall line to the front again.
- 2023Grown-up imagery together with a Performance Video became the signature route into recent KARD.
- 2024Where To Now? (Part.1 : Yellow Light) showed a light face made for summer.
- 2025The 8th mini album DRIFT and the music video and Performance routes for Touch renewed how the 2000s feel and the co-ed dancing are shown.
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Achievements
Key milestones
Verified information
Verified English information is not yet available for this section.
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Official links
Official site
Official social accounts and platforms
Shopping guide
Verified English shopping links are not yet available.
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KPOP DISCOVER's KARD note
KARD is a co-ed group at DSP Media in which J.Seph, BM, Somin and Jiwoo — two men and two women — move as a single unit. Songs put out before the July 2017 debut had already spread widely abroad, reaching K-pop listeners across North and South America especially fast. True to a name that means four cards, the members are placed so that each covers for the others, and combining male and female voices and movement sits at the core.
For a first listen, Don't Recall, Hola Hola, Dumb Litty and ICKY make the route, four tracks in order. Don't Recall is the Latin-leaning groove that pulled in overseas fans in the pre-debut period, Hola Hola the bright pop line of the formal debut, Dumb Litty a track with more dancehall and street texture, and ICKY a recent signature work that rebuilds the male and female exchange from a grown-up angle. None of them can be called a girl group record or a boy group record, and the mixed lineup works as a necessity of the sound.
After military service the four came together on the 2022 album Re: and set out the bright dancehall line once more. Where To Now? (Part.1 : Yellow Light) in 2024 showed a light summer pop, and Touch, the title track of the 8th mini album DRIFT, updated where they stand in 2025. Holding on to the early co-ed groove across such a long run is the strength of KARD, and Don't Recall, then Dumb Litty, then ICKY gives the groove that won people abroad, the street texture and the grown-up exchange.
Editors' take Don't Recall / Dumb Litty / ICKY — Latin, dancehall and a grown-up groove across three songs, from a co-ed 4-piece at DSP Media.
Trivia worth knowing
Co-ed
KARD is a rare co-ed group in modern K-pop, and the interplay of vocal ranges and dance is what catches the ear first.
Name
Each member maps onto a playing card role, which makes the four positions easy to remember at first glance.
Overseas
Latin and dancehall elements run strong, which has made the group a natural fit for audiences overseas, including the Americas.
Starter song
Don't Recall shows the early colour, Dumb Litty the force, Ring The Alarm the brightness and ICKY the maturity.
Latest route
Touch, the title track of DRIFT in 2025, is the shortest video route to the group as it stands today.
Videos
Watching the music videos, Dance Practice, Performance Video and music programme stages separately gives a rounded view of the co-ed choreography.
Frequently asked questions
What defines KARD?
J.Seph, BM, Somin and Jiwoo drew an audience across the Americas before the official debut and have kept it since.
Why should a new listener start with KARD?
Pick this for a mixed line-up where the vocal trade-offs are the whole design rather than a novelty.
Which songs should a new listener try first?
Start with Don't Recall, Dumb Litty, Ring The Alarm, then continue to the official video index.