4th generation · GLG / Choi Creative Lab
ハイキー / 하이키
H1-KEY grew on the strength of the songs rather than on a launch budget, and Rose Blossom is where that turned around.

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Seoi, Riina, Hwiseo and Yel began with sporty, healthy-looking concepts; the later material is far more lyrical.
Come here for a small-label girl group that got found because people liked the writing.
ソイ서이 · SeoiView in Japanese
リイナ리이나 · RiinaView in Japanese
フィソ휘서 · HwiseoView in Japanese
イェル옐 · YelView in Japanese| Members | Birth date | Blood type | MBTI | Nationality | ||
|---|---|---|---|---|---|---|
| ソイ | 2000-02-12 | 26 | Not disclosed | Not disclosed | South Korea | |
| リイナ | 2001-02-21 | 25 | Not disclosed | Not disclosed | South Korea | |
| フィソ | 2002-07-31 | 24 | Not disclosed | Not disclosed | South Korea | |
| イェル | 2004-12-25 | 21 | Not disclosed | Not disclosed | South Korea |
Ages are as of 2026-09-17.
Follow a few songs from the starting point to the group's current sound.
Rose Blossom MVRose Blossom is the song that did it, and the encouragement in the lyric is the reason it spread.
SEOUL (Such a Beautiful City) MVSEOUL (Such a Beautiful City) sits at the centre of Seoul Dreaming and shows the urban side of the group.
Time to Shine MVTime to Shine is the most optimistic and the best showcase for the singing.3 awards · 1 No. 1 finish (compiled by KPOP DISCOVER, as of September 17, 2026)
Asia Model Festival Asia Model
Brand of the Year Awards Brand
SBS MTV The Show The Show
Source: announcements by each award ceremony and official chart
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H1-KEY debuted from GLG / Choi Creative Lab in January 2022 as a four-piece girl group. Seoi, Riina, Hwiseo and Yel make up the present line-up, and the early entrances were the sporty Athletic Girl and RUN. After a change of members the current formation settled, and from 2023 the axis moved toward lyrical songs built on encouragement.
The clearest place to start is Rose Blossom. Rather than the fast start a major label can buy, it spread by word of mouth on the strength of the song and the words themselves, and the whole basis of the group is concentrated there. Follow with SEOUL for the urban sound, then Time to Shine for the way a hopeful message is carried, and the outline of a band-pop group built on singing comes clear.
Through 2024 they stacked up Thinkin' About You, Deeper and Let It Burn to widen the singing and the range of feeling, and Summer Was You in 2025 added pop with a season in it. In 2026 came Not Like a Movie, then To. My First Love, the title song of the 5th Mini Album LOVECHAPTER, updating where they stand. Rose Blossom, then SEOUL, then To. My First Love runs from the word-of-mouth signature to the urban sound and the present.
Editors' take Rose Blossom / SEOUL / To. My First Love — a path built on strong songs and singing, in three from a GLG / Choi Creative Lab four-piece.
No. 147 of 210 groups with recorded activity in Japan (top 70%)
The denominator is the 210 groups, out of 525 covered by KPOP DISCOVER, whose raw score reaches at least one point. The score adds 10 points per Japanese-market release, 3 per Japan-related track, 12 per member from Japan, and 8 per official Japanese account. Japanese-market releases carry the most weight because they are the most direct evidence of activity; related tracks add track-level detail; members from Japan stand for Japanese-language communication and continuity; official accounts stand for a permanent point of contact. The weights are an editorial judgement, not a statistical optimisation, and the ranking tracks release volume in Japan closely. Source: releases, tracks, members, and official links recorded by KPOP DISCOVER (updated 2026-09-17).
How this score is calculated →View in Japanese