K-pop glossary

Unique Listeners

A count of how many different people played a song in a given period, with each person counted once however often they listen.

Category: Charts and records

Also known as: monthly listeners

Last updated

Meaning

Unique listeners count people rather than plays within a set period, so they show how widely a song traveled. Spotify for Artists reports listeners who streamed a track or video in a chosen period, and its "monthly listeners" figure covers the last 28 days, including people who heard the music through playlists or autoplay. Melon calls the figure "users"; in October 2018 IU's agency announced 1.42 million Melon users in 24 hours for "BBIBBI." In 2020 Melon announced a new 24-hour chart that counts one play per person per song. Figures depend on the service and the time window, so always say which one you mean.

Usage

Used for reach: "1.4 million listeners in 24 hours." Do not mix it with play counts.

Examples

  • IU's agency said "BBIBBI" passed one million cumulative Melon users in 16 hours, the fastest on record.
  • Spotify separately counts "monthly active listeners," the people who chose to stream the music themselves in the last 28 days.

In context

Sources